Peter Hood

A strategist and researcher.

Where I’ve spent my time

  1. Practice Inc Ongoing

    Helping build new wellness and supplement brands, from the first research through positioning, naming, and the words on the pack.

  2. Electric Innovation July 2026 – September 2026

    Futurecasting the 2030 American consumer for a global CPG company, and turning what we found into where its beauty and wellness brands should play next.

  3. Baron & Baron Summers 2024 & 2025

    Two summers at a luxury creative agency, supporting campaigns for Armani and ZARA.

  4. University of Virginia August 2022 – May 2026

    Studied stories and numbers. B.A. in English and Applied Statistics.

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